由設計師 Fabiano Dalmacio 創作嘅 Full Moon 社交媒體廣告係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為廣告設計。

銀廣告· 2021

Full Moon 社交媒體廣告

由 Fabiano Dalmacio

客戶: Rothco, part of Accenture Interactive

廣告類別嘅 A' Design Award 銀獎得獎者

34,688

經驗證嘅獲獎者

驗證設計 #122999 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Full Moon 社交媒體廣告

《Full Moon》係為健力士（Guinness）而創作嘅社交媒體廣告。呢個視覺作品喺2020年萬聖節夜晚喺Facebook同Instagram嘅動態同限時動態發佈，嗰晚正值全球都可以見到罕有嘅藍月亮。圖像係透過喺Adobe Photoshop入面進行修圖同相片合成而製作出嚟。高解析度嘅月亮素材、品牌圖像同啤酒質感一層層咁疊合，融合成一張完整嘅相片。用意係想藉住月亮同一杯啤酒之間簡單嘅連結，加入一場全球性嘅對話。

榮譽認可

關於A' Design Award 銀獎

Full Moon 社交媒體廣告是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Full Moon 社交媒體廣告將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Full Moon 社交媒體廣告是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
尺寸同包裝: Facebook & Instagram feed/stories.
標籤: beer, Guinness, halloween, moon, Ireland
生產技術: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
設計挑戰: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
研究: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
靈感: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
項目時長: The project was developed in October 2020 in Dublin, Ireland.
操作流程: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
團隊成員: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire