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Xue Jiang 嘅作品 Rename 設計展覽

由設計師 Xue Jiang 創作嘅 Rename 設計展覽 係備受推崇嘅 2021 A' Design Award 鐵獎 得獎作品,獲獎類別為 平面設計。


鐵平面· 2021

Rename 設計展覽

由 Xue Jiang

客戶: 869 School of Design

平面 類別嘅 A' Design Award 鐵獎 得獎者

7,892

色彩

設計

關於 Rename 設計展覽

《Rename》係一個探討標準同度量概念嘅設計展覽。展覽運用取材自度量工具嘅視覺語言,將插畫、拼貼同攝影三種形式結合,並將三角尺套裝入面嘅四種基本形狀繪製並組合成蝴蝶形態。一卷長長嘅紙張猶如捲尺一樣,讓參觀者可以揀選或者自製一段符合自己個性嘅拼貼,並放入文件袋帶走。展覽陳設則採用透明PVC布同捲紙。

榮譽認可

關於A' Design Award 鐵獎

Rename 設計展覽是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Rename 設計展覽將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。Rename 設計展覽因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
尺寸同包裝
Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
標籤
Rename, standard, measurement, ruler
生產技術
Transparent PVC cloth, toilet paper roll paper
設計挑戰
The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
研究
Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
靈感
Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
項目時長
This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
操作流程
This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
團隊成員
Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
圖片來源
Creator Wu Huizi,in 2021,RENAME

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