David Jimenez 嘅作品 Self Help Graphics and Art 品牌形象

由設計師 David Jimenez 創作嘅 Self Help Graphics and Art 品牌形象係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

Self Help Graphics and Art 品牌形象

由 David Jimenez

客戶: David Jimenez

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #117221 嘅獲獎狀態

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設計

關於 Self Help Graphics and Art 品牌形象

Self Help Graphics and Art係一個為洛杉磯東區社區藝術中心而設嘅品牌重塑項目。呢個新形象反映咗中心嘅價值觀、使命同歷史，呢間中心係由奇卡納、奇卡諾同拉丁裔藝術家嘅文化身份認同同政治賦權孕育而成。阿茲特克同瑪雅象形文字嘅網格結構啟發咗一套訂製嘅展示字體同標誌字樣。標誌字樣以激光切割喺中密度纖維板（MDF）上，再用凸版印刷增添質感。海報則採用絲網印刷，以致敬中心悠久嘅版畫印刷傳統。

榮譽認可

關於A' Design Award 銅獎

Self Help Graphics and Art 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Self Help Graphics and Art 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Self Help Graphics and Art 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
尺寸同包裝: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
標籤: Grid, Geometric, Typeface, Typographic
生產技術: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
設計挑戰: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
研究: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
靈感: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
項目時長: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
團隊成員: David Jimenez