由設計師 Rana Galal 創作嘅 The Cairo Citadel 企业形象係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2021

The Cairo Citadel 企业形象

由 Rana Galal

客戶: Rana Galal

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #113295 嘅獲獎狀態

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色彩

設計

關於 The Cairo Citadel 企业形象

開羅城堡係為埃及一個歷史遺址所設計嘅企業形象。呢個形象設計以「對比」為主題，反映喺標語「對比之城」（City of Contrast）入面。黑同白係主色調，而輔助色則呼應咗曾經喺城堡內發生嘅一件歷史事件。雙語標誌採用方塊形式設計，可以拆分成兩個相對而置嘅長方形，寓意住文化嘅變遷。主要字體選用咗Helvetica Neue，取其簡潔嘅幾何造型。其後，設計團隊亦以同樣嘅設計理念，發展出一套標識系統。

榮譽認可

關於A' Design Award 鐵獎

The Cairo Citadel 企业形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Cairo Citadel 企业形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Cairo Citadel 企业形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
尺寸同包裝: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
標籤: Logo, Branding, Signage system, Typography, Visual Identity
生產技術: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
設計挑戰: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
研究: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
靈感: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
項目時長: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
操作流程: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
專利: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
團隊成員: none.