Hd Communication Kft. 嘅作品 New HQ New Rules 標識系統

由設計師 Hd Communication Kft. 創作嘅 New HQ New Rules 標識系統係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2021

New HQ New Rules 標識系統

由 Hd Communication Kft.

客戶: Magyar Telekom

平面類別嘅 A' Design Award 銀獎得獎者

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驗證設計 #112485 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 New HQ New Rules 標識系統

《新總部新規則》係為匈牙利電信全新總部而設計嘅標識系統。呢套標識展示咗一系列辦公室行為守則。設計簡潔而不失趣味，令啲規則帶有親切感而唔會顯得過於命令式。插畫以幽默同富有人情味嘅手法，呈現日常辦公室情景。手繪風格同大樓嘅規模及現代氣質形成鮮明對比。設計旨在觸發即時嘅情感共鳴，鼓勵大家帶住微笑去遵守規則。

榮譽認可

關於A' Design Award 銀獎

New HQ New Rules 標識系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計New HQ New Rules 標識系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。New HQ New Rules 標識系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
標籤: Office building, Signage, Illustration, Design, System of Norm
靈感: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
項目時長: Permanent
團隊成員: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

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