Paul Robb 嘅作品 Branding Accademia of Perugia 品牌系統和活動

由設計師 Paul Robb 創作嘅 Branding Accademia of Perugia 品牌系統和活動係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2021

Branding Accademia of Perugia 品牌系統和活動

由 Paul Robb

客戶: Accademia Di Belle Art Perugia

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #108380 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Branding Accademia of Perugia 品牌系統和活動

佩魯賈學院需要一個新的視覺形象來反映該機構快速邁向未來的願望。 S&P 與 ABA 的員工和學生合作，讓學院的不同部門和各個方面參與其中。設計師的作品面臨的挑戰是創建一個統一的動態品牌標識和架構，同時賦予單個課程個性。他們創建了一個充滿活力、強大和積極的身份系統，適用於不同的藝術領域，避免了典型的陳詞濫調和慣例。

榮譽認可

關於A' Design Award 銀獎

Branding Accademia of Perugia 品牌系統和活動是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Branding Accademia of Perugia 品牌系統和活動將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Branding Accademia of Perugia 品牌系統和活動是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
尺寸同包裝: Online and outdoor campaign
標籤: Type, Campaign, Art school
生產技術: The material was both digital and print
設計挑戰: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
研究: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
靈感: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
項目時長: June-October, Perugia Italy
操作流程: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
團隊成員: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
圖片來源: Paul Robb