由設計師 Hong Kong Trade Development Council 創作嘅 Future Tribes 活動空間設計 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 活動設計。
銅活動· 2021
Future Tribes 活動空間設計
由 Hong Kong Trade Development Council
客戶: Hong Kong Trade Development Council
活動 類別嘅 A' Design Award 銅獎 得獎者
24,484
經驗證嘅獲獎者
驗證設計 #106405 嘅獲獎狀態設計
關於 Future Tribes 活動空間設計
《未來部落》係為Centrestage而設計嘅活動空間設計,呢個為期四日嘅時裝展喺香港舉行,喺9000平方米嘅場地內展示咗240個品牌。設計涵蓋入口大堂、中央展示區同天橋區域。視覺語言融合咗傳統文化符號,例如古文字符、象形文字同紋身圖案,配合新科技元素,包括全息扇形顯示屏、LED屏幕同會移動嘅三角形燈飾。所有元素都喺場外預製,再喺三日內於現場組裝完成。
榮譽認可
關於A' Design Award 銅獎
Future Tribes 活動空間設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Future Tribes 活動空間設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Future Tribes 活動空間設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- 尺寸同包裝
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- 標籤
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- 生產技術
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- 設計挑戰
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- 研究
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- 靈感
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- 項目時長
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- 操作流程
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- 專利
- Copyrights belong to Hong Kong Trade Development Council, 2019
- 團隊成員
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng - 圖片來源
- Hong Kong Trade Development Council
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