由設計師 Karen Cuthbert 創作嘅 Wolffstrunk 企業識別係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2021

Wolffstrunk 企業識別

由 Karen Cuthbert

客戶: Gerhard Wolff – Wolffstrunk

平面類別嘅 A' Design Award 銀獎得獎者

43,054

經驗證嘅獲獎者

驗證設計 #103697 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Wolffstrunk 企業識別

Wolffstrunk 係為一個由私人酒廠生產嘅水果烈酒同水果利口酒品牌所設計嘅企業識別。圖形簡化同精準係呢個視覺識別嘅特色。一個簡化嘅狼形象作為呢個企業設計系統嘅設計標誌，並喺形象上加咗一滴水嘅風格化造型。可以郁動嘅頭部令個標誌帶有幽默感，亦容許動態嘅版面設計。整個系統包括複合標誌、商業文件、樽身標籤、海報、明信片、品牌手冊同一段簡短嘅網站動畫。

榮譽認可

關於A' Design Award 銀獎

Wolffstrunk 企業識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Wolffstrunk 企業識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Wolffstrunk 企業識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
尺寸同包裝: Brandbook: 128 mm x 175 mm, 132 pages
標籤: Corporate Identity, Corporate Design, Brand Design, Logo Design
生產技術: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
設計挑戰: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
研究: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
靈感: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
項目時長: The project was my bachelor thesis and took about 4 month time.
操作流程: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
專利: Copyrights belong to Karen Cuthbert, 2020
團隊成員: Karen Cuthbert
圖片來源: #1-#5 Karen Cuthbert, 2020