由設計師 Lisa Winstanley 創作嘅 Cut and Paste 品牌係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為平面設計。

金平面· 2021

Cut and Paste 品牌

由 Lisa Winstanley

客戶: Lisa Winstanley

平面類別嘅 A' Design Award 金獎得獎者

78,862

經驗證嘅獲獎者

驗證設計 #103530 嘅獲獎狀態

探索更多訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Cut and Paste 品牌

這個項目工具包，剪切和粘貼：防止視覺抄襲，解決了一個可以影響設計行業每個人的話題，但視覺抄襲是一個很少討論的話題。這可能是由於從圖像中獲取參考和從中復制之間存在歧義。因此，該項目的建議是讓人們意識到圍繞視覺剽竊的灰色地帶，並將其置於圍繞創造力的對話的最前沿。

榮譽認可

關於A' Design Award 金獎

Cut and Paste 品牌是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Cut and Paste 品牌將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Cut and Paste 品牌激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
尺寸同包裝: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
標籤: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
生產技術: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
設計挑戰: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
研究: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
靈感: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
項目時長: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
操作流程: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
專利: Copyrights belong to Lisa Winstanley, 2020
團隊成員: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
圖片來源: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng