由設計師 Emanuele Grittini 創作嘅 Ai Academy 品牌形象係備受推崇嘅 2020 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2020

Ai Academy 品牌形象

由 Emanuele Grittini

客戶: Ai Academy

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #100933 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Ai Academy 品牌形象

Ai Academy係為一間從事人工智能嘅公司創作嘅品牌形象。標誌字體採用等寬字型設計，呢種字體常見於程式編寫環境。背景圖案將人工智能嘅多元學科特性轉化為抽象影像，並冇直接引用科技元素，而係利用水性顏料進行實驗性調色技巧製作，再經過拍攝同後期製作處理而成。標誌同背景之間嘅對比，令標誌保持清晰可見。鮮明奪目嘅色彩亦有助於喺活動同社交媒體物料中提升辨識度。

榮譽認可

關於A' Design Award 鐵獎

Ai Academy 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ai Academy 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ai Academy 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
尺寸同包裝: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
標籤: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
生產技術: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
設計挑戰: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
研究: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
靈感: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
項目時長: The project started in November 2018 in Milan and finished in April 2019 in Milan.
操作流程: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.