Mark Boey 嘅作品 Electric Meets Reality 店內體驗牆

由設計師 Mark Boey 創作嘅 Electric Meets Reality 店內體驗牆係備受推崇嘅 2020 A' Design Award 金獎得獎作品，獲獎類別為廣告設計。

金廣告· 2020

Electric Meets Reality 店內體驗牆

由 Mark Boey

客戶: MG Motors Australia

廣告類別嘅 A' Design Award 金獎得獎者

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經驗證嘅獲獎者

驗證設計 #100808 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Electric Meets Reality 店內體驗牆

Electric Meets Reality 係一個為汽車陳列室而建嘅互動投影映射裝置。呢幅牆闊6500毫米、高2000毫米。佢嘅雕塑表面係用環氧樹脂同木材人手製作,並配以三維打印部件,當投影機關閉時,依然係一件白色而優雅嘅浮雕。三部投影機為裝置加上八分鐘嘅動畫同色彩。投影代表電力,而雕塑就代表現實。呢個裝置向考慮購買電動車嘅訪客講解續航里程、充電、安全同性能。

榮譽認可

關於A' Design Award 金獎

Electric Meets Reality 店內體驗牆是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Electric Meets Reality 店內體驗牆將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Electric Meets Reality 店內體驗牆激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
尺寸同包裝: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
標籤: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
生產技術: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
設計挑戰: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
研究: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
靈感: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
項目時長: October 2019 - Present
操作流程: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
團隊成員: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.