Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo ngu-Biwei Zhu

Umdwebo Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo ngu-Biwei Zhu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo

ngu Biwei Zhu

Iklayenti: Gan Song

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#98901

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo

Umbhalo Wencwadi: I-Gan Song ubunikazi bokubukwa bomkhiqizo obenzelwe umkhiqizo okhethekile ovela endaweni yase-Mayang eShayina. Umklamo ugqugquzelwa yisimo sendawo yendawo kanye namasiko esizwe sakwaMiao. Imigqa ecolekile enobukhulu obehlukene yakha isimo sezintaba kanye noMfula i-Jinjiang. Intombazane emamathekayo egqoke izingubo zesizwe sakwaMiao imelela isivuno kanye nethemba. Ubunikazi busetshenziswa emaphephusheni okwaziswa, emakhadini, ezimvilophini, ekupakisheni kanye nasekukhangiseni ngaphandle, kusetshenziswa ukuphrintwa nge-foyili, ukucindezelwa isithombe (embossing), ukusika ngomsebe we-laser kanye nokugoldwa. Wonke amaphethini enziwe abe yi-vector, ngakho ubunikazi bungaphrintwa ngobukhulu obungakhethiwe.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gan Song Umsebenzi Oyinhloko Wokusebenza: Ubunikazi Bokubukwa Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Izilinganiso Nokupakisha: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Amathegi: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Ubuchwepheshe Bokukhiqiza: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Inselele Yokudweba: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Ucwaningo: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Ugqozi: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Ubude Bephrojekthi: The project started and finished in 2019 in Changsha City,China
Ukuhamba Kokusebenza: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Amapathenti: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Amalungu Eqembu: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Amakhredithi Ezithombe: Wilbur Studio