Morph Ukwakhiwa Kophawu Lokudla Neziphuzo ngu-Mars Design Consultants

Umdwebo Morph Ukwakhiwa Kophawu Lokudla Neziphuzo ngu-Mars Design Consultants ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Morph Ukwakhiwa Kophawu Lokudla Neziphuzo

ngu Mars Design Consultants

Iklayenti: Mars Design Consultants

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#98855

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Morph Ukwakhiwa Kophawu Lokudla Neziphuzo

Morph uwuhlelo lokwakha uphawu lwebha nendawo yokudlela esesitezi ophahleni eHangzhou, China. Lolu phawu lususelwa endabeni yothando yasendulo yaseShayina ebizwa ngeLiangzhu, kanye nasemaphikweni akhazimulayo enyoni yezimpaphe ebizwa ngeblue morpho butterfly. Ilogo ihlanganisa izimo zamaphiko wesibungu nowesilisa waleyo nyoni yezimpaphe ibe uphawu olulodwa. Isizinda esinsundu okuyiphephuli sisikisela ubusuku obugcwele izinkanyezi, kuyilapho amaphiko ekhombisa ushintsho lwemibala yothingo lwenkosazana. Iphethini yenyoni yezimpaphe efana ne-kaleidoscope iyisici esiyinhloko esibonakalayo. Le phethini isetshenziswa kumenyu, ebhokisini lezingxenyeza, kuma-projection anyakazayo kanye nasesithombeni sobuciko basodongeni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Morph Ukwakhiwa Kophawu Lokudla Neziphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Morph Ukwakhiwa Kophawu Lokudla Neziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Morph Ukwakhiwa Kophawu Lokudla Neziphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Izilinganiso Nokupakisha: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Amathegi: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Ubuchwepheshe Bokukhiqiza: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Inselele Yokudweba: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Ucwaningo: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Ugqozi: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Ubude Bephrojekthi: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Ukuhamba Kokusebenza: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Amapathenti: MARS
Amalungu Eqembu: Angela Lu Zhang
Nico Xu YiFei
Amakhredithi Ezithombe: MARS