Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala ngu-Sunkiss Design Team

Umdwebo Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala ngu-Sunkiss Design Team ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala

ngu Sunkiss Design Team

Iklayenti: The Ningxiahong Wolfberry Liquor

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#89802

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala

Imidwebo yamatshe yasezintabeni zaseHelan imele isiko lamaShayina namagugu amasiko adumile aseNuxia, kanti umbhalo we-bronze uvela ku-bronze ware. Ngakho-ke, uMklami uhlanganisa lezi zinto ezimbili ezimele njengezimpawu eziyisisekelo zobunikazi besiko lokuqanjwa kwephakethe lebhodlela, futhi uhlanganise lo mkhiqizo nesiko lesiShayina lendabuko ukuthuthukisa ubunikazi bamasiko abathengi abaphetha ngalo mkhiqizo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Ningxiahong Rock Painting Bronze Script Ibhodlela Lotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Izilinganiso Nokupakisha: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Amathegi: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Ubuchwepheshe Bokukhiqiza: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Inselele Yokudweba: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Ucwaningo: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Ugqozi: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Ubude Bephrojekthi: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Ukuhamba Kokusebenza: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Amalungu Eqembu: Design Leader: Zhou Hong; Design Director: Wu Changzhi