Peace and Presence Well-Being Ukufaka Uphawu ngu-Lisa Winstanley

Umdwebo Peace and Presence Well-Being Ukufaka Uphawu ngu-Lisa Winstanley ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2020

Peace and Presence Well-Being Ukufaka Uphawu

ngu Lisa Winstanley

Iklayenti: Peace & Presence Well-being UK

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

55,938

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#87317

Hlola Kabanzi Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Peace and Presence Well-Being Ukufaka Uphawu

I-Peace and Presence Well-being Isekelwe e-UK, inkampani yokwelapha ephelele ehlinzeka ngezinsizakalo ezifana ne-reflexology, massage ephelele kanye ne-reiki ukuze ivuselele umzimba, ingqondo nomoya. Ulimi olubonakalayo lomkhiqizo we-P&PW lusekelwe kulesi sifiso sokucela isimo esinokuthula, esizolile futhi esinethezekile esigqugquzelwa izinkumbulo ezimangalisayo zemvelo zobuntwana, ikakhulukazi ukudweba ezitshalo nezilwane ezitholakala osebeni lwemifula kanye nezindawo zehlathi. Iphalethi yombala ithatha ugqozi ezicini zaseGeorgian Water kuzo zombili izifunda zazo zangempela nezine-oxidised futhi ivuselela isifiso sezikhathi zakudala.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Peace and Presence Well-Being Ukufaka Uphawu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Peace and Presence Well-Being Ukufaka Uphawu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Peace and Presence Well-Being Ukufaka Uphawu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Izilinganiso Nokupakisha: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Amathegi: branding, visual identity, logo, stationery, packaging, merchandise
Ubuchwepheshe Bokukhiqiza: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Inselele Yokudweba: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Ucwaningo: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ugqozi: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Ubude Bephrojekthi: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Ukuhamba Kokusebenza: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.