China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa ngu-Scene Aesthetics Design Co., Ltd

Umdwebo China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa ngu-Scene Aesthetics Design Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IbhulonziIngaphakathi· 2026

China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa

ngu Scene Aesthetics Design Co., Ltd

Iklayenti: Scene Aesthetics Design Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ingaphakathi

6,326

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#181493

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa

I-China Moutai ingumklamo wangaphakathi wesitolo sokuthengisa ongamamitha-skwele angama-317 owakhelwe indawo yokuzizwela yebhrendi ye-baijiu. Umklamo uhlanganisa ukuboniswa kwemikhiqizo nezinsiza zokusebenzisana. Amabele nokolweni kuhlelwe ngamakholomu anesigqi ukuze kuvezwe ubunikazi besifunda. Isondo lemibala likhombisa ukuthi umbala wotshwala ushintsha kanjani ngokukhula kweminyaka, kanti udonga lokunambitheka luchaza amakha esosi ngemidwebo namamojula ephunga. Izikrini ezinezimbotshana zikhumbuza imigodi emincane yezimbiza zobumba futhi zisebenza njengezihlukanisi. Ukhuni olukhanyayo, imininingwane yensimbi, umbala ompunga we-oyster kanye nomhlophe ongagcwele kwakha uhlu lwemibala.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. China Moutai Umklamo Wangaphakathi Wesitolo Sokuthengisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Izilinganiso Nokupakisha: 317 square meters
Amathegi: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Ubuchwepheshe Bokukhiqiza: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Inselele Yokudweba: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Ucwaningo: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Ugqozi: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Ubude Bephrojekthi: The first flagship store is expected to open in Singapore in June 2026.
Ukuhamba Kokusebenza: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Amalungu Eqembu: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang