Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko ngu-Ge Zhang

Umdwebo Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko ngu-Ge Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IgolideUkukhangisa· 2023

Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko

ngu Ge Zhang

Iklayenti: Ge Zhang

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukukhangisa

720,204

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#149033

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko

UNamito ungumfanekiso wethoyizi lobuciko lwedijithali odalelwe ukusetshenziswa kwezohwebo. UNamito uyintombazane enezindebe ezimise okwepentshisi, isitayela sezinwele esibomvu esimise okwekhowe kanye nesigqoko sekhanda esimise okwezindlebe zikanogwaja. Ugqoke ingubo ebomvu futhi umi nezandla zakhe zisemakhukhwini, amehlo akhe evaliwe. Izindebe zakhe eziphumele phambili zakha izinhliziyo ezimbili kanye nohlamvu u-X, uphawu lokuthanda umhlaba kanti kuyaliwa okubi. Lo mlingiswa uvela ezithombeni, kumavidiyo, emibukisweni nasezimpahleni ezinyathelisiwe. UNamito uhloselwe ukunciphisa ingcindezi yengqondo nokukhuthaza abantu ukuba babe yibona uqobo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Namito Umfanekiso Womlingiswa Wethoyizi Lobuciko idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Izilinganiso Nokupakisha: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Amathegi: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Ubuchwepheshe Bokukhiqiza: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Inselele Yokudweba: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Ucwaningo: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Ugqozi: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Ubude Bephrojekthi: Since 2021, China
Ukuhamba Kokusebenza: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Amalungu Eqembu: Ge Zhang
Amakhredithi Ezithombe: Beijing JiuPin Technology Co., Ltd.