Burton Chengdu Okudayisa ngu-Sa and Boo Studio

Umdwebo Burton Chengdu Okudayisa ngu-Sa and Boo Studio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IgolideIngaphakathi· 2023

Burton Chengdu Okudayisa

ngu Sa and Boo Studio

Iklayenti: SA and BOO Studio

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ingaphakathi

32,348

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#146820

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Burton Chengdu Okudayisa

Izikhathi ezishukumisayo nezidala zenzeka njalo ngemva kwalokho umdwebi ovela eqenjini udwebe isethi yamahlaya afana nomfanekiso ukuze ahumushe umhlahlandlela wabasebenzisi begiya leqhwa kanye nokuthuthukiswa komlando womkhiqizo, ecwaninga umlando womkhiqizo nezinkundla zokuxhumana e-China ukuze enze. isitolo indawo ephawulekayo futhi ethwebula izithombe kungenye inselele, ithimba lokuklama lisebenza kanzima ekuhlanganiseni isakhiwo sokwakhiwa kwezinkuni zesiShayina nesakhiwo sesimanje sezakhiwo futhi sibuyisele inkumbulo yomlando womkhiqizo kule ndawo engqubuzanayo kuwumgomo wokugcina.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Burton Chengdu Okudayisa iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Burton Chengdu Okudayisa ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Burton Chengdu Okudayisa idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Izilinganiso Nokupakisha: The interior area is 265 sqm, the facade area is about 210 sqm.
Amathegi: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Ubuchwepheshe Bokukhiqiza: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Inselele Yokudweba: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Ucwaningo: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Ugqozi: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Ubude Bephrojekthi: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Ukuhamba Kokusebenza: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Amalungu Eqembu: Bonnie Liao
Lisa Liu
Pavel Zhu
Amakhredithi Ezithombe: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu