China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange ngu-Shenzhen Scene Aesthetic Design Co., Ltd

Umdwebo China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange ngu-Shenzhen Scene Aesthetic Design Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

InsimbiIngaphakathi· 2023

China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange

ngu Shenzhen Scene Aesthetic Design Co., Ltd

Iklayenti: China Merchants Bank

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ingaphakathi

13,155

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#142304

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange

Umbhalo Wencwadi: I-China Merchants ingumklamo wangaphakathi wegeni yebhange lokwaqedwa e-Shenzhen, e-China. Isikhala esingamamitha ayisikwele angu-870 sihlukaniswe ngezindawo ezisebenza ngokwehlukene zokwamukela amakhasimende, ukulinda kanye nokuzijabulisa, konke kuqhamuka endaweni ephakathi nendawo yokuphumula ehlanganisiwe. Isikwele, isimo esisetshenziswa emafasitelo esakhiweni sasendulo saseChina, sithathwe njengesisekelo sokubona ukuze sikhombise ukuzinza kanye nokuvuleleka. Isigodo, isikhumba, ingilazi kanye nokukhanya okunetemperature engu-5500K kuhlanganiswa nemingcele emnyama kanye nemibala yohlobo ukwakha isimo esizolile. Igeni ihlelwe ukuba indawo yokuhlangana kanye nokuphumula kwansuku zonke.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. China Merchants Umsebenzi Oyinhloko Wesikhungo Segeni Yebhange iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Izilinganiso Nokupakisha: 870㎡
Amathegi: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Ubuchwepheshe Bokukhiqiza: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Inselele Yokudweba: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Ucwaningo: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Ugqozi: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Ubude Bephrojekthi: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Ukuhamba Kokusebenza: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Amalungu Eqembu: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang