Wu Sian I-Teahouse Yezohwebo ngu-Gong Cha California and Vinci Solution

Umdwebo Wu Sian I-Teahouse Yezohwebo ngu-Gong Cha California and Vinci Solution ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

InsimbiIngaphakathi· 2022

Wu Sian I-Teahouse Yezohwebo

ngu Gong Cha California and Vinci Solution

Iklayenti: Gong cha CA Franchise

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ingaphakathi

15,159

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137016

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Wu Sian I-Teahouse Yezohwebo

Iphrojekthi ye-Gong cha's design, eqanjwe ngokufanelekile, i-Wu Sian, ihumusha ngokungenamkhawulo ngesi-Chinese futhi ingabonwa ngesifiso sayo sokwanda emhlabeni jikelele. Imibono yokuqala yomklamo wendlu yetiye idlulisela indawo enethezekile nesimanje yawo wonke umuntu kuzo zonke izigaba zokuphila ukuze ayinuke futhi ayijabulele. Ukusetshenziswa kokhuni lwemvelo, itshe lemabula, amazwi ensimbi, nemibala yomkhiqizo kuyo yonke ingaphakathi lendlu yetiye kubonakalisa amanani abalulekile enkampani: Itiye, Umngane, Ubuciko, Ukunambitha, kanye Nomzuzu. Izinto eziphilayo ezisetshenziselwa ukudala ukufudumala nokukhuthaza ukujabulela itiye labo nendawo ezungezile.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Wu Sian I-Teahouse Yezohwebo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Wu Sian I-Teahouse Yezohwebo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Wu Sian I-Teahouse Yezohwebo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Izilinganiso Nokupakisha: The project covers a total of 1,197 square footage.
Amathegi: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Ubuchwepheshe Bokukhiqiza: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Inselele Yokudweba: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Ucwaningo: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Ugqozi: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Ubude Bephrojekthi: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Ukuhamba Kokusebenza: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Amalungu Eqembu: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Amakhredithi Ezithombe: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global