Coway Isikhungo Sokuhlangenwe Kwamakhasimende ngu-IQI Concept

Umdwebo Coway Isikhungo Sokuhlangenwe Kwamakhasimende ngu-IQI Concept ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IbhulonziIngaphakathi· 2022

Coway Isikhungo Sokuhlangenwe Kwamakhasimende

ngu IQI Concept

Iklayenti: IQI Concept

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ingaphakathi

14,938

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#136737

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Coway Isikhungo Sokuhlangenwe Kwamakhasimende

Isikhungo Sokuhlangenwe Kwamakhasimende se-Coway siyisikhungo sokuhlangenwe kwamakhasimende esitholakala e-Kuala Lumpur, e-Malaysia. Isikhala esingamafidi angu-2210 esisikwele sethula imikhiqizo neminsizakalo yamanzi nomoya ohlanzekile, ubuhle bokulala kanye nokuhlanzeka kwezindlu zangasese. Isikhungo sihlukaniswe ngezindawo ezinhlanu: Ifa Lophawu (Brand Heritage), Ukunakekelwa Kwamanzi (Water Care), Ukunakekelwa Komoya (Air Care), Ukunakekelwa Kwezempilo Yasekhaya (Living Care) kanye Nokunakekelwa Kwezinsizakalo (Service Care). Ama-projector athintwayo, amadivayisi e-elektroniki aguquguqukayo kanye namapaneli kathelevishini akuvumela ukuthi okubukiswayo kubuyekezwe kalula. Imibala emhlophe, eluhlaza okwesibhakabhaka nemnyama, kanye nemigqa egobile eyakhiwe ngokhuni nangokuphetha ngokumhlophe, ikhumbuza ngamanzi nomoya. Isiteshi sokuhlunga amanzi sakha isiphongo esiyinhloko sengxenye Yokunakekelwa Kwamanzi (Water Care).

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Coway Isikhungo Sokuhlangenwe Kwamakhasimende iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Coway Isikhungo Sokuhlangenwe Kwamakhasimende ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Coway Isikhungo Sokuhlangenwe Kwamakhasimende iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Izilinganiso Nokupakisha: 2210 sqft
Amathegi: experience centre, curves, nature, clean, commercial space, digital
Ubuchwepheshe Bokukhiqiza: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Inselele Yokudweba: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Ucwaningo: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Ugqozi: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Ubude Bephrojekthi: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Ukuhamba Kokusebenza: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Amalungu Eqembu: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Amakhredithi Ezithombe: Photographer: David Yeow