Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi ngu-Jie Yang

Umdwebo Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi ngu-Jie Yang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi

ngu Jie Yang

Iklayenti: Decelent

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

12,122

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#136068

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi

I-Sugar of Wagu iwuhlaka lokuphakelwa lweswidi yendabuko eyenziwe ngezinhlamvu ze-amaranth eHubei, eChina. Le swidi iwukudla kwendawo kwabantu bakwaTujia. Igobo eliqinile lephepha licindezelwa liseflethi bese kugoqwa laba yisimo sengwe, futhi izinsweti zibanjwe esiswini esinemibala eminingi. Yonke imibala ivela emaphethini omsebenzi wokwaluka wakwaTujia futhi ikhishwa ezitshalweni zendawo. Le mibala yemvelo iyafiphala emva konyaka owodwa cishe, ngakho-ke ipakethe libuyela emvelweni. Lolu hlaka lokuklama luhlose ukwenza ukudla kwendawo okungaziwa kangako kwaziwe kubantu abaningi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sugar of Wagu Umsebenzi Oyinhloko Wokuphakelwa Kweswidi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Izilinganiso Nokupakisha: Length: about 15cm width: About 8cm height: About 20cm
Amathegi: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Ubuchwepheshe Bokukhiqiza: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Inselele Yokudweba: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Ucwaningo: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Ugqozi: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Ubude Bephrojekthi: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Ukuhamba Kokusebenza: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Amalungu Eqembu: JieYang