Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi ngu-Jie Yang

Umdwebo Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi ngu-Jie Yang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi

ngu Jie Yang

Iklayenti: Decelent

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#136027

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi

Umbhalo Wencwadi: Isipho saseHuangyao siwuklamo lokuphakishwa isipho sesosi yokunonga eyenziwa edolobheni elidala laseHuangyao, esifundazweni saseGuangxi, eChina. Amaqweba amathathu amaphepha abazwe ngendlela egujiwe abekwe ngemuva komunye ukwenza isithombe esibonakala ngazo zonke izinhlangothi (three-dimensional). Iqweba elingaphandle libonisa izindlu zamasango, izingcezu zokungena kanye namabhuloho. Iqweba eliphakathi libonisa amaphephenduku (pavilions) nempilo yendawo yaseyakhelene nalo. Iqweba elingaphakathi libonisa izintaba nemifula. Ukuhlelwa kwakhona kukhumbuza indlu yasendaweni yesigceme esidayelwe sendabuko yamaShayina (traditional courtyard home). Isivalo sebhodlela sithathe isimo somgwaqo wamatshe amanzibhilisi (bluestone road). Iphepha elibolayo lisetshenziswa njengento eyisisekelo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gift of Huangyao Umsebenzi Oyinhloko: Ukuphakishwa kweSosi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Izilinganiso Nokupakisha: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Amathegi: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Ubuchwepheshe Bokukhiqiza: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Inselele Yokudweba: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Ucwaningo: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Ugqozi: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Ubude Bephrojekthi: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Ukuhamba Kokusebenza: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Amalungu Eqembu: Jie Yang