Dodoshine Ubunikazi Bomkhiqizo ngu-Xu Chen and Rong Zhang

Umdwebo Dodoshine Ubunikazi Bomkhiqizo ngu-Xu Chen and Rong Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2021

Dodoshine Ubunikazi Bomkhiqizo

ngu Xu Chen and Rong Zhang

Iklayenti: Dodoshine

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Qinisekisa Isimo Somklomelo se-#123740

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Dodoshine Ubunikazi Bomkhiqizo

I-Dodoshine ubunikazi bomkhiqizo obakhelwe uphawu lwezinto zasekhaya olusebenzisa ubuchwepheshe bokubulala amagciwane nge-ultraviolet. Igama likhombisa umkhuba wamaShayina wokubeka izinto elangeni ukuze kubulawe amagciwane, umkhuba ohlobene kokubili nempilo enempilo eqotho kanye nobuchwepheshe be-ultraviolet. Uhlobo lwefonti lususelwa efonti eqinile ye-sans serif, kunezici ezengeziwe ze-serif ezijwayele ukusetshenziswa uphawu lwezimfashini. Le nhlanganisela inikeza umkhiqizo isithombe esikhanyayo futhi esinesitayela sokuhamba nesikhathi. Uhlobo lwefonti lungashicilelwa emikhiqizweni kanye nasezintweni zokumaketha ngobuncane besilinganiso esingu-34 ngo-10 amamilimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Dodoshine Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Dodoshine Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Dodoshine Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Izilinganiso Nokupakisha: It can be print on the minimal size at 34mm x 10mm.
Amathegi: logo, shine, logotype, typeface, font
Ubuchwepheshe Bokukhiqiza: It can be print on the product or marketing material.
Inselele Yokudweba: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Ucwaningo: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Ugqozi: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Ubude Bephrojekthi: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Ukuhamba Kokusebenza: People can see and read it. And then they can understand the meaning of the logo.
Amalungu Eqembu: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu