Tsarsky Reserve Ukupakishwa Kwephepha ngu-Natalya Bilousova

Umdwebo Tsarsky Reserve Ukupakishwa Kwephepha ngu-Natalya Bilousova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Tsarsky Reserve Ukupakishwa Kwephepha

ngu Natalya Bilousova

Iklayenti: Tsarsky Reserve

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#123199

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tsarsky Reserve Ukupakishwa Kwephepha

Inhloso yephakheji yemikhiqizo efriziwe eqandisiwe ukwakha isithombe esihehayo somkhiqizo ugwema ukubonakala kwendabuko kokudla epuletini. Isixazululo esisekelwe kwiphethini sikhethiwe njengeso elenza amehlo omthengi ajabulele ukudla. Imibala esetshenziselwa ukumelela iyabonakala phakathi komugqa weminye imiklamo yokudla. Ngaphezu kwalokho, ubulula bamafomu kulo mklamo bugcizelela indlela yesimanje futhi ngesikhathi esifanayo bugqamisa umqondo womhlaba wonke. Ngenxa yalokho, lo mklamo wenza umkhiqizo ube lula ukuwuthanda kubabukeli abahlukahlukene

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Tsarsky Reserve Ukupakishwa Kwephepha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tsarsky Reserve Ukupakishwa Kwephepha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tsarsky Reserve Ukupakishwa Kwephepha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Izilinganiso Nokupakisha: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Amathegi: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Ubuchwepheshe Bokukhiqiza: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Inselele Yokudweba: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Ucwaningo: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Ugqozi: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Ubude Bephrojekthi: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Ukuhamba Kokusebenza: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Amapathenti: Trademark 2021. Trademark Holder NESANS Company
Amalungu Eqembu: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Amakhredithi Ezithombe: All of the separate images are given by client