Full Moon Isikhangiso Sezinkundla Zokuxhumana ngu-Fabiano Dalmacio

Umdwebo Full Moon Isikhangiso Sezinkundla Zokuxhumana ngu-Fabiano Dalmacio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2021

Full Moon Isikhangiso Sezinkundla Zokuxhumana

ngu Fabiano Dalmacio

Iklayenti: Rothco, part of Accenture Interactive

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

34,688

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#122999

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Full Moon Isikhangiso Sezinkundla Zokuxhumana

I-Full Moon isikhangiso sezinkundla zokuxhumana esadalelwa i-Guinness. Umbukiso washicilelwa kuma-feed nakuma-story e-Facebook nase-Instagram ngobusuku bukaHalloween ngonyaka we-2020, lapho inyanga eluhlaza engavamile yayibonakala emhlabeni wonke. Isithombe senziwa ngokususa amaphutha kanye nokucwiywa kwezithombe ku-Adobe Photoshop. Izinkomba zenyanga ezisezingeni eliphakeme, izithombe zomkhiqizo kanye nezimo zobubende bikabhiya kwahlanganiswa ngezingqimba ukuze kwakheke isithombe esisodwa. Inhloso kwakuwukujoyina ingxoxo yomhlaba wonke ngoxhumano olulula phakathi kwenyanga kanye nengilazi kabhiya.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Full Moon Isikhangiso Sezinkundla Zokuxhumana iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Full Moon Isikhangiso Sezinkundla Zokuxhumana ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Full Moon Isikhangiso Sezinkundla Zokuxhumana iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Izilinganiso Nokupakisha: Facebook & Instagram feed/stories.
Amathegi: beer, Guinness, halloween, moon, Ireland
Ubuchwepheshe Bokukhiqiza: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Inselele Yokudweba: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Ucwaningo: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Ugqozi: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Ubude Bephrojekthi: The project was developed in October 2020 in Dublin, Ireland.
Ukuhamba Kokusebenza: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Amalungu Eqembu: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire