The Book That Grew Incwadi Eyisiqondiso Sokuklaba ngu-Fabiano Dalmacio

Umdwebo The Book That Grew Incwadi Eyisiqondiso Sokuklaba ngu-Fabiano Dalmacio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Umqondo.

IsilivaUmqondo· 2021

The Book That Grew Incwadi Eyisiqondiso Sokuklaba

ngu Fabiano Dalmacio

Iklayenti: Rothco, part of Accenture Interactive

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Umqondo

86,647

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#122997

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Book That Grew Incwadi Eyisiqondiso Sokuklaba

Incwadi Eyakhula iyisiqondiso sokuklaba esidalelwe abalimi e-Ireland. Le ncwadi iveza izifundo eziyi-10 nezeluleko eziyishumi ezingamsizayo ekwenzeni ngcono ukusimama emapulazini. Ikhasi ngalinye, igama ngalinye kanye nomdwebo ngamunye kwakhiwe izimpande zotshani eziqotho njengoba zazikhula. Izimpande zaqondiswa amasonto amaningana ngokuhlanganisa ukulima nobuciko obucophelelayo, ngakho inqubo yokushicilela yaqedwa yimvelo. Izinqubo eziyinkimbinkimbi zokulima zichazwa ngeqoqo lezimpawu ezenzelwe ngokukhethekile, futhi ikhasi elivulekayo livumela umfundi ukuthi ahlole ukhiye wezimpawu ngenkathi efunda. Uma ivaliwe, le ncwadi ilinganisa ama-29.7 nge-42 amasentimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

The Book That Grew Incwadi Eyisiqondiso Sokuklaba iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Book That Grew Incwadi Eyisiqondiso Sokuklaba ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Book That Grew Incwadi Eyisiqondiso Sokuklaba iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Izilinganiso Nokupakisha: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Amathegi: book, design, Ireland, grass, farming, bank, idea
Ubuchwepheshe Bokukhiqiza: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Inselele Yokudweba: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Ucwaningo: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Ugqozi: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Ubude Bephrojekthi: From October 2018 to May 2019, in Dublin and Amsterdam.
Ukuhamba Kokusebenza: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Amalungu Eqembu: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Amakhredithi Ezithombe: Photographer: Diana Scherer
Filmmaker: Jake Viramontez