Umdwebo Lays Signature Isipiliyoni Sohlobo Lomkhiqizo Esivela Okwesikhashana ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Umcimbi.
IgolideUmcimbi· 2021
Lays Signature Isipiliyoni Sohlobo Lomkhiqizo Esivela Okwesikhashana
ngu PepsiCo Design and Innovation
Iklayenti: PepsiCo Design & Innovation
Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Umcimbi
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#118889Ukuklama
Mayelana ne-Lays Signature Isipiliyoni Sohlobo Lomkhiqizo Esivela Okwesikhashana
I-Lays Signature yisipiliyoni sohlobo lomkhiqizo esivela okwesikhashana esakhiwe mayelana namashibsi amazambane. Lesi sipiliyoni senziwa ezindaweni zesikhashana ngaphakathi kwezitolo ezikhethekile, lapho ibha yamashibsi ye-mixology isebenza njengesiteji esincane. Izivakashi zibuka umbukiso obukhoma lapho ukunambitheka okuhlukile kwenziwa ngezandla phambi kwazo. Le ndlela yasethiyetha nethinta izinzwa eziningi icabanga kabusha indlela amashibsi ahlinzekwa, anambithwa futhi abiwe ngayo. Inhloso ukufinyelela kumakhasimende asemasha azisa izipiliyoni zangempela nokwabelana kwezokuxhumana. Isigaba sokuqala sethulwa esitolo esikhulu i-Lane Crawford.
Ukuqashelwa
Mayelana ne-Umklomelo Wegolide we-A' Design Award
Lays Signature Isipiliyoni Sohlobo Lomkhiqizo Esivela Okwesikhashana iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Lays Signature Isipiliyoni Sohlobo Lomkhiqizo Esivela Okwesikhashana ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lays Signature Isipiliyoni Sohlobo Lomkhiqizo Esivela Okwesikhashana idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Ugqozi
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Amalungu Eqembu
- PepsiCo Design & Innovation
Okuxhasiwe
Hlola Ngaphesheya Kwe-Designers.org
Thola imikhiqizo, izinsizakalo namathuba avela kubaphathi bethu bezikhangiso.
Okuningi Okungahlolwa
Okuklanyelwe Okuhlobene
Hlola okuningi okuklanywe okuwine umklomelo okuvela esigabeni esifanayo, okukhethwe ngokufaneleka.
