Snow Time L Iwayini ngu-Evan Chen and Ziming Guo

Umdwebo Snow Time L Iwayini ngu-Evan Chen and Ziming Guo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Snow Time L Iwayini

ngu Evan Chen and Ziming Guo

Iklayenti: Lascaux Design Institute Inc.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#110335

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Snow Time L Iwayini

I-Gu Yue Long Shan iyiqembu elikhulu kunawo wonke lewayini eliphuzi lendabuko e-China, elasungulwa ngo-1664. Umkhiqizo omusha abawudalele u-Gu Yue Long Shan, udlulisa umqondo wokujabulela isikhathi esincane. Idizayini yesithombe isuselwe emicabangweni yamanzi, iqhwa, irayisi edlayo kanye nesikhathi, okubalulekile ewayinini eliphuzi, futhi ubonisa izintaba zasendaweni namanzi ukwenza isithombe esiphelele. Kubasebenzisi besifazane bathuthukise ukupakisha okuncanyana, kusetshenziswa ifilimu yokucindezela i-pulp, futhi kuhlanganiswe nenqubo yokuhlehlisa, ukukhiqiza umuzwa wokugoqa iqhwa.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Snow Time L Iwayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Snow Time L Iwayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Snow Time L Iwayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Izilinganiso Nokupakisha: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Amathegi: logo，packaging，illustrations，graphics
Ubuchwepheshe Bokukhiqiza: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Inselele Yokudweba: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Ucwaningo: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Ugqozi: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Ubude Bephrojekthi: The project was launched in Shaoxing in July 2020.
Ukuhamba Kokusebenza: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Amalungu Eqembu: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang