Cascahuin Ithophu: Ithophu Yebhodlela Letequila ngu-Humberto Garcia

Umdwebo Cascahuin Ithophu: Ithophu Yebhodlela Letequila ngu-Humberto Garcia ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Cascahuin Ithophu: Ithophu Yebhodlela Letequila

ngu Humberto Garcia

Iklayenti: Tequila Cascahuín

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

16,212

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#110322

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cascahuin Ithophu: Ithophu Yebhodlela Letequila

I-Cascahuin iyibhodlela elenzelwe itequila. Umlomo, isongo nentamo yebhodlela kwashintshwa ukuze uhlelo lokuvala lusebenze ngesivimba sokhokho. I-ikoni yemakethe isetshenziswa ngokuqophekile entanyeni, okunikeza iphakethe uphawu oluqavile. Isitsha sengilazi sikhiqizwa ngokushaya ngomoya, kanti ingilazi ye-sodium-calcium iyinto eyisisekelo. Isivimba senziwa ngamahlamvu okhokho wemvelo akhethiwe agcotshwe ngezimbala zezimbali zezinga lokudla. Ibhodlela lilinganiselwa ku-70 nge-70 nge-260 amamilimitha. Umklamo uthola ugqozi emisebenzini yezandla yangaphambi kwesikhathi sabaseSpain, ezintweni zokwenza kanye nokufundwa kwezinkanyezi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Cascahuin Ithophu: Ithophu Yebhodlela Letequila iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Cascahuin Ithophu: Ithophu Yebhodlela Letequila ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cascahuin Ithophu: Ithophu Yebhodlela Letequila iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Izilinganiso Nokupakisha: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Amathegi: design, product design, graphic design, art direction, tequila, bottle, visual design
Ubuchwepheshe Bokukhiqiza: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Inselele Yokudweba: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Ucwaningo: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Ugqozi: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Ubude Bephrojekthi: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Amalungu Eqembu: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Amakhredithi Ezithombe: All photos: Irving Jimenez & Humberto Vanhuten