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Dengo 80g Ibha Kashokoledi ngu-Brazil & Murgel Design Studio

Umdwebo Dengo 80g Ibha Kashokoledi ngu-Brazil & Murgel Design Studio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ubuciko Bokupheka.


IgolideUbuciko Bokupheka· 2020

Dengo 80g Ibha Kashokoledi

ngu Brazil & Murgel Design Studio

Iklayenti: Dengo Chocolates

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ubuciko Bokupheka

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#102969

Imibala

Ukuklama

Mayelana ne-Dengo 80g Ibha Kashokoledi

I-Dengo 80g yibha kashokoledi eyakhelwe i-Dengo Chocolates. Isimo esibunjiwe simele izinto zeHlathi lase-Atlantic e-Bahia, eBrazil, lapho kuvunwa khona ukhokho, njengamaqabunga omile, amahlamvu kanye nezinhlamvu. Izindawo ezigobile zihlanganisa imigqa enezinhlangothi ezimbili nezintathu, ngakho ukugqama okupholishiwe kukhanyisa ukukhanya kuyo yonke ibha. Ibha ikhiqizwa ngezinkumbulo ze-polycarbonate ezenziwe ngamathempulethi e-aluminium abunjwe nge-CNC, agcina imigqa emincane namagobo. Ubukhulu obuhlukahlukene bunikeza umsindo ocwebezelayo lapho ibha iphulwa.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Dengo 80g Ibha Kashokoledi iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Dengo 80g Ibha Kashokoledi ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Dengo 80g Ibha Kashokoledi idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Izilinganiso Nokupakisha
80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Amathegi
Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Ubuchwepheshe Bokukhiqiza
After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Inselele Yokudweba
Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Ucwaningo
The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Ugqozi
The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Ubude Bephrojekthi
The project took place in Sao Paulo, between May and October 2018.
Ukuhamba Kokusebenza
Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Amapathenti
n/a
Amalungu Eqembu
Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Amakhredithi Ezithombe
Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato

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Umdwebo Omuhle Ufanele Ukwaziwa Okukhulu

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