Kenarkose Creative 的作品 ODTU Sanat 20 视觉识别设计

设计师 Kenarkose Creative 的作品 ODTU Sanat 20 视觉识别设计荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

ODTU Sanat 20 视觉识别设计

设计师： Kenarkose Creative

客户: Middle East Technical University

平面类别A' Design Award 银奖获奖者

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验证 #97941 的获奖状态

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色彩

设计作品

关于 ODTU Sanat 20 视觉识别设计

对于中东技术大学每年举办的ODTU Sanat艺术节20周年，其要求是建立一种视觉语言，以突出该艺术节随后的20年。根据要求，节日的第20年得到了强调，就像要揭开一个有盖艺术品一样。形成数字2和0的相同颜色图层的阴影会产生3D幻觉。这种错觉给人以舒缓的感觉，数字看起来像融为一体。鲜艳的色彩选择与波浪状20的宁静形成微妙的对比。

荣誉认可

关于A' Design Award 银奖

ODTU Sanat 20 视觉识别设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计ODTU Sanat 20 视觉识别设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。ODTU Sanat 20 视觉识别设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
尺寸与包装: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
标签: Visual Identity, Visual Communication, Graphic Design, Branding
生产技术: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
设计挑战: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
研究: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
灵感: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
项目周期: The project started in October 2018 in Ankara and finished in March 2019.
操作流程: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
团队成员: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
图片版权: All visual materials were designed and produced by Kenarkose Creative.