设计师 Keiichiro Yanagi - Harajuku Design Inc. 的作品 Ancora 品牌标识 荣获了极具声望的 2023 A' Design Award 铂金奖，竞赛类别为平面、插画与视觉传达设计。
铂金平面· 2023
Ancora 品牌标识
设计师： Keiichiro Yanagi - Harajuku Design Inc.
客户: Harajuku Design Inc.
平面类别A' Design Award 铂金奖获奖者
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关于 Ancora 品牌标识
Ancora 是一家销售钢笔和文具的品牌商店。如今，数字化和信息通信技术突飞猛进。另一方面，Ancora 专注于模拟面对面交流的复兴。 Ancora 重新考虑这些价值观，他们的书写方式、发自内心的绘画方式提供了快乐，也提供了特殊的体验，例如可以以多种方式组合的可定制钢笔；以及使用鸡尾酒调酒器混合墨水。
荣誉认可
关于A' Design Award 铂金奖
Ancora 品牌标识是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Ancora 品牌标识展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Ancora 品牌标识是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- 尺寸与包装
- The size may vary because there are different types of products.
- 标签
- Branding
- 生产技术
- Many materials were used in the creation of the product and package.
- 研究
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- 灵感
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- 项目周期
- The store opened in March 2020. Located in Tokyo, Japan.
- 操作流程
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
- 团队成员
- Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa
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