设计师 M — N Associates 的作品 Leman Jewelry 品牌和包装 荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2020
Leman Jewelry 品牌和包装
设计师： M — N Associates
客户: Leman Jewelry Vietnam
平面类别A' Design Award 银奖获奖者
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关于 Leman Jewelry 品牌和包装
Leman Jewelry新身份的视觉解决方案是一个全新的系统，可以展现奢华，精致却又精致而极简的感觉。新徽标的灵感来自Leman的工作流程，高级定制设计服务，其工艺包括围绕星形符号或闪光符号的所有钻石形状，创造出精致的符号，并呼应钻石的闪亮效果。随后，所有附带材料均以高品质细节制作，以突出并丰富所有新品牌视觉元素的奢华感。
荣誉认可
关于A' Design Award 银奖
Leman Jewelry 品牌和包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Leman Jewelry 品牌和包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Leman Jewelry 品牌和包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
- 尺寸与包装
- 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
- 标签
- leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
- 生产技术
- Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
- 设计挑战
- The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
- 研究
- The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
- 灵感
- Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
- 项目周期
- Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
- 操作流程
- Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
- 专利
- Copyrights belong to M — N Associates, 2019.
- 团队成员
- Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh - 图片版权
- Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh
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