设计师 Mateus Matos Montenegro 的作品 EXP Brasil Brand 品牌设计荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

EXP Brasil Brand 品牌设计

设计师： Mateus Matos Montenegro

客户: EXP Brasil

平面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #87730 的获奖状态

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设计作品

关于 EXP Brasil Brand 品牌设计

EXP Brasil品牌的设计来自公司的团结与伙伴关系原则。像在办公室生活中一样，在其项目中适当考虑技术和设计之间的混合。印刷元素代表了该公司的联合和实力。字母X的设计坚固且集成，但是非常轻巧和技术。该品牌代表着工作室的生活，在正负空间中将人与设计结合在一起，无论是个人还是集体，简单又技术，轻巧，坚固，专业和个人，都代表着工作室的生活。

荣誉认可

关于A' Design Award 银奖

EXP Brasil Brand 品牌设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计EXP Brasil Brand 品牌设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。EXP Brasil Brand 品牌设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
尺寸与包装: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
标签: Architecture, brand, logotype, engineering, contruction, design
生产技术: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
设计挑战: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
研究: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
灵感: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
项目周期: The project started February 2018 and ended in January 2019
操作流程: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
团队成员: Mateus Matos Montenegro