设计师 Daichi Takizawa 的作品 Honki Factory 视觉识别荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2025

Honki Factory 视觉识别

设计师： Daichi Takizawa

客户: Honki Factory Co.,Ltd

平面类别A' Design Award 银奖获奖者

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关于 Honki Factory 视觉识别

其设计概念为"开拓之路，本气之道"。本气被定义为认真严肃，即拥有明确目标并为之采取切实行动。掌握这一结构化商业发展方法的人能够运用它开创新的道路。培养众多本气人才的愿望体现在H型框架和标识字体设计中：H型框架象征结构，标识字体受工厂启发，代表生产。符号与字体的可变设计体现了其跨越各行业、各领域的适应性。

荣誉认可

关于A' Design Award 银奖

Honki Factory 视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Honki Factory 视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Honki Factory 视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
尺寸与包装: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
标签: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
生产技术: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
设计挑战: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
研究: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
灵感: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
项目周期: This project started in June 2022 and was completed in March 2024.
操作流程: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
图片版权: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024