设计师 Nikolai Janz 的作品 Liv Dach Rlp 标志设计荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Liv Dach Rlp 标志设计

设计师： Nikolai Janz

客户: LIV Dach RLP

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 Liv Dach Rlp 标志设计

Liv Dach Rlp 是为德国一家屋顶工艺行业公会协会打造的标志设计。该标识摒弃了大多数屋顶行业协会与企业标志中常见的屋顶造型，转而以简洁的几何形态组合，构成一个纯净且历久弥新的符号。标志具备良好的缩放适应性，既可作为小尺寸的网站图标使用，也能呈现于大型广告牌之上。该设计为数字媒体与印刷媒介之间的一致性传播提供了有力支撑。符号的简约特质使该协会易于识别、便于记忆。

荣誉认可

关于A' Design Award 铜奖

Liv Dach Rlp 标志设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Liv Dach Rlp 标志设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Liv Dach Rlp 标志设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is the logo design for the Guild Association of Roofing Crafts. The goal was to create a timeless and clean logo without using typical roof shapes, which are featured in over 90% of logos for roofing associations and companies.
尺寸与包装: The logo works equally well as a small favicon and on large-scale billboards.
标签: logo, branding, corporate design, cd, ci
生产技术: Using and combining simple shapes in Adobe Illustrator.
设计挑战: The most challenging part was creating a symbol that stands out from other logos in the industry while still gaining acceptance among the members.
研究: First, several interviews were conducted with representatives of the association. Subsequently, the designs of roofing companies from other federal states and guilds were analyzed. The strengths and weaknesses of these designs were evaluated and discussed with the association. Close collaboration with the client was essential to ensure that the result not only looked good but was also fully understood in its entirety.
灵感: The design needed to work across all platforms and be scalable. It should remain versatile and effective in both digital and print media, not just today but also in the years and decades to come. The simplicity of the logo makes it easy to remember.
项目周期: The project started in September 2023 in Hilden, Germany and finished in January 2024.
操作流程: The new corporate design ensures consistent communication across all channels and levels, creating a unified brand experience. It's intuitive and adaptable, making it easy to apply in various contexts, from digital to print. The updated visuals improve recognition and engagement by resonating with the target audience. Key elements like typography, color schemes, and imagery are optimized for clarity and impact, resulting in better performance, stronger brand identity, and seamless interaction for all users.