Netease Games Art Design Center 的作品 Infinite Borders 品牌形象识别

设计师 Netease Games Art Design Center 的作品 Infinite Borders 品牌形象识别荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为平面、插画与视觉传达设计。

金平面· 2025

Infinite Borders 品牌形象识别

设计师： Netease Games Art Design Center

客户: NetEase Games

平面类别A' Design Award 金奖获奖者

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验证 #162820 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Infinite Borders 品牌形象识别

《无限疆域》是一款以三国时代为背景的策略游戏的品牌形象识别设计。品牌图形提取自名称的象形文字意象，并融合策略游戏棋盘方格的视觉印象。设计以汉代盛行的黑、红、白为主色调，以扁平化的书法笔触作为辅助元素，配合现代字体排印，构建出系统化、扁平化的视觉体系。该设计应用于数字海报、用户界面画面及印刷物料，可在保持视觉一致性的前提下向各渠道延展。

荣誉认可

关于A' Design Award 金奖

Infinite Borders 品牌形象识别是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Infinite Borders 品牌形象识别将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Infinite Borders 品牌形象识别激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
尺寸与包装: -
标签: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
生产技术: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
设计挑战: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
研究: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
灵感: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
项目周期: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
操作流程: -
团队成员: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
图片版权: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023