Feixi Digital Culture and Media 的作品 Feixi Grand View 海报

设计师 Feixi Digital Culture and Media 的作品 Feixi Grand View 海报荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2024

Feixi Grand View 海报

设计师： Feixi Digital Culture and Media

客户: Feixi Digital Culture and Media

平面类别A' Design Award 铁奖获奖者

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验证 #161167 的获奖状态

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色彩

设计作品

关于 Feixi Grand View 海报

《肥西大观》是一幅旨在呈现中国安徽省肥西县发展面貌的海报作品。海报从多个视角展现了当地的经济发展、文化传承、地理风貌与生活百态。高清实地摄影构成主要视觉元素,线条元素则在紧凑的版式中引导观者视线。单一色系搭配渐变色调,为画面增添了层次与纵深感。文字排版清晰易读。作品尺寸为297毫米×210毫米。该海报曾在线上媒体及户外媒介发布,包括肥西县的公交站台广告。

荣誉认可

关于A' Design Award 铁奖

Feixi Grand View 海报是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Feixi Grand View 海报将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Feixi Grand View 海报因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
尺寸与包装: 297mmX210mm
标签: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
生产技术: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
设计挑战: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
研究: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
灵感: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
项目周期: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
操作流程: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
团队成员: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu