设计师 Chushan Design 的作品 Xuannao Master Cha 品牌形象识别 荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2024
Xuannao Master Cha 品牌形象识别
设计师： Chushan Design
客户: Shenzhen Chushan Design Culture Group Co., Ltd.
平面类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #160263 的获奖状态设计作品
关于 Xuannao Master Cha 品牌形象识别
玄闹茶师是为一款中国气泡茶品牌打造的品牌形象。标志中呈现一只熊猫在"气"字下方练习中国气功,该字以明亮的橙色书法书写。这只名为"大气侠"的熊猫形象神态庄重,传递出侠义精神与灵动气韵,这些特质与茶饮中的气泡相呼应。书法与熊猫元素将品牌深植于东方文化之中,让这款饮品对本土消费者而言倍感亲切。标志没有固定尺寸,其姿态与比例可根据不同应用场景灵活调整。
荣誉认可
关于A' Design Award 银奖
Xuannao Master Cha 品牌形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Xuannao Master Cha 品牌形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Xuannao Master Cha 品牌形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- 尺寸与包装
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- 标签
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- 生产技术
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- 设计挑战
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- 研究
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- 灵感
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- 项目周期
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- 操作流程
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- 团队成员
- Yin Peng
Li Linlin
Liu Xingyu - 图片版权
- Chushan Design
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