Fullspeed Network Technologies Hangzhou 的作品 Yuan Li Sheng Huo 品牌标志设计

设计师 Fullspeed Network Technologies Hangzhou 的作品 Yuan Li Sheng Huo 品牌标志设计荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Yuan Li Sheng Huo 品牌标志设计

设计师： Fullspeed Network Technologies Hangzhou

客户: Meituan

平面类别A' Design Award 铜奖获奖者

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验证 #159091 的获奖状态

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设计作品

关于 Yuan Li Sheng Huo 品牌标志设计

「原理生活」是为一家提供精致日用品的零售品牌打造的品牌标志。标志以正方形切除三角形后形成的六边形为基础构建,呈现出一个仿佛能够容纳众多物品的盒子形态。标志中的圆形元素令人联想到小小的星球,同时与品牌名称的发音相呼应。鲜亮的橙色作为主色调,文字则以流畅的线条勾勒,并保持一致的倾斜角度。该标志应用于产品包装之上,有助于提升品牌在年轻消费群体中的辨识度。

荣誉认可

关于A' Design Award 铜奖

Yuan Li Sheng Huo 品牌标志设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yuan Li Sheng Huo 品牌标志设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yuan Li Sheng Huo 品牌标志设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
尺寸与包装: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
标签: logo design, vigor, refinement, super symbol, geometric elements
生产技术: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
设计挑战: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
研究: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
灵感: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
项目周期: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
操作流程: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.