Shawn Goh Chin Siang 的作品 Waaron Kuu's 品牌设计

设计师 Shawn Goh Chin Siang 的作品 Waaron Kuu's 品牌设计荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Waaron Kuu's 品牌设计

设计师： Shawn Goh Chin Siang

客户: Hai Soon Leong Sdn.Bhd

平面类别A' Design Award 铜奖获奖者

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关于 Waaron Kuu's 品牌设计

Waaron Kuu's是一家代表马来西亚六大民族文化的餐厅。为了凸显品牌的整体美感，团队使用深紫色来强调每个文化特征，并添加传统游戏和乐器。他们还使用各种当地元素来装饰插图，放置在餐厅的不同角落以及碗和包装上。设计不仅呈现了马来西亚六大民族文化，也为餐厅打造了独特的品牌形象。

荣誉认可

关于A' Design Award 铜奖

Waaron Kuu's 品牌设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Waaron Kuu's 品牌设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Waaron Kuu's 品牌设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
尺寸与包装: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
标签: Malaysia, Malaysia Food, Branding Design
生产技术: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
设计挑战: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
研究: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
灵感: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
项目周期: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
操作流程: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
专利: waaron kuns, 2023
图片版权: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.