设计师 Ruud Winder - Rebrandt 的作品 Animated Koopmans Logo 企业形象识别荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2023

Animated Koopmans Logo 企业形象识别

设计师： Ruud Winder - Rebrandt

客户: Rebrandt

平面类别A' Design Award 银奖获奖者

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关于 Animated Koopmans Logo 企业形象识别

Koopmans委托Rebrandt更加清晰地传达其业务范围的广度。"印刷店"一词已不再能代表他们现在所从事的业务。因此，这套全新的视觉识别系统不仅是一种美学上极具吸引力的设计语言，更是一项战略性营销工具，用以传达他们所能提供的广泛产品范围。Rebrandt设计总监Ruud Winder希望通过设计体现该组织充满活力的工作态度。这种动态感与印刷公司传统上给人的静态印象形成鲜明对比，而恰恰是这种业务广度需要得到强调。

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关于A' Design Award 银奖

Animated Koopmans Logo 企业形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Animated Koopmans Logo 企业形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Animated Koopmans Logo 企业形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
标签: Typographic, animated logo, logo system
设计挑战: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
研究: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
灵感: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
项目周期: From concept to realisation approximately 3 months.
操作流程: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
专利: Ruud Winder - Rebrandt 2022
团队成员: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
图片版权: Ruud Winder - Rebrandt 2022