设计师 Wu Yao 的作品 Beijing Happy Valley 插图系列荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为平面、插画与视觉传达设计。

金平面· 2023

Beijing Happy Valley 插图系列

设计师： Wu Yao

客户: Lichexg Technology

平面类别A' Design Award 金奖获奖者

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验证 #146227 的获奖状态

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设计作品

关于 Beijing Happy Valley 插图系列

两张插画尝试将新中式、波普等多种风格结合起来。该项目的元素太多，设计师希望将这些元素合理和谐地放置在同一个视觉系统中。另一种设计风格则更加大胆，色彩对比更加鲜明，在保证画面完整性的同时，给人们带来更大的视觉冲击力。设计师多次尝试将齐天大圣和哪吒闹海两个经典神话故事形象化、重塑，并将其融合在一起。

荣誉认可

关于A' Design Award 金奖

Beijing Happy Valley 插图系列是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Beijing Happy Valley 插图系列将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Beijing Happy Valley 插图系列激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
标签: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
生产技术: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
设计挑战: How to put the three pictures together harmoniously
研究: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
灵感: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
项目周期: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
操作流程: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
团队成员: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan