设计师 Tiger Pan 的作品 Liang Bai Kai 饮用水包装荣获了极具声望的 2023 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2023

Liang Bai Kai 饮用水包装

设计师： Tiger Pan

客户: Jinmailang Beverage Co., Ltd

包装类别A' Design Award 铂金奖获奖者

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验证 #145406 的获奖状态

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关于 Liang Bai Kai 饮用水包装

凉白开是一款为放凉的白开水设计的玻璃瓶。其名取自中国长久以来常见的饮品——煮沸后冷却的白开水。瓶身不设标签,而是将宋代名画《清明上河图》的画面重新绘制,并以热转印工艺呈现于玻璃之上。整幅图像被分割于十二只瓶身之上,寓意传统的十二时辰。玻璃表面为其增添了光泽与质感。每只瓶子高313毫米,直径76.5毫米。

荣誉认可

关于A' Design Award 铂金奖

Liang Bai Kai 饮用水包装是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Liang Bai Kai 饮用水包装展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Liang Bai Kai 饮用水包装是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
尺寸与包装: height 313mm x diameter 76.5mm
标签: water, Chinese water, bottle, package, label-less
生产技术: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
设计挑战: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
研究: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
灵感: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
项目周期: The project lasts 5 months, designed in Shenzhen.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
团队成员: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
图片版权: Tiger Pan