设计师 Chin Hock Cong 的作品 Half Production 品牌标识荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Half Production 品牌标识

设计师： Chin Hock Cong

客户: Creator Design Studio

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关于 Half Production 品牌标识

Half Production 是一家摄影和摄像工作室。光影之间的平衡是他们一直追求的。同时，这也与他们的人生哲学不谋而合。把握一半和全部的平衡，就像谦虚和不断学习，功能和创造力的平衡。该标志的灵感来自倒水的动作。当玻璃杯满了时，就没有改进的空间了。倒水的动作似乎是我们所追求的。保持谦虚并不断学习。

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关于A' Design Award 铜奖

Half Production 品牌标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Half Production 品牌标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Half Production 品牌标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
标签: Branding, Graphic Design, Visual Identity
生产技术: Visual Identity Design.
设计挑战: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
研究: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
灵感: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
项目周期: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
操作流程: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
专利: Copyrights belong to Creator Design Studio, 2021-2022.
团队成员: Chin Hock Cong
图片版权: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021