Mengyi Xie 的作品 Stories of Communication 品牌形象设计

设计师 Mengyi Xie 的作品 Stories of Communication 品牌形象设计荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Stories of Communication 品牌形象设计

设计师： Mengyi Xie

客户: School of Communication, East China Normal University

平面类别A' Design Award 铜奖获奖者

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关于 Stories of Communication 品牌形象设计

《传播的故事》是为某大学传播学院建院十五周年打造的视觉形象设计。主标志以数字"15"为基础构建成几何图形,并由主标志衍生出一套包含100个子标志的图形家族。每一个子标志讲述传播史上的一个故事、发明或创举,从史前时期的结绳记事,到第一份报纸乃至万维网。这些子标志按时间顺序排列,应用于海报、请柬、宣传册、场馆展示及纪念品等各类载体之上。

荣誉认可

关于A' Design Award 铜奖

Stories of Communication 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Stories of Communication 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Stories of Communication 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
尺寸与包装: There were all kinds of size for the physical application products in this project.
标签: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
生产技术: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
设计挑战: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
研究: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
灵感: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
项目周期: The project was in Shanghai.
操作流程: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
团队成员: Mengyi Xie