设计师 Ruis Vargas 的作品 Dona Vitamina 品牌形象设计荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2022

Dona Vitamina 品牌形象设计

设计师： Ruis Vargas

客户: Laika

平面类别A' Design Award 银奖获奖者

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色彩

设计作品

关于 Dona Vitamina 品牌形象设计

Dona Vitamina 是为一个既有果汁品牌打造的品牌形象项目。标志图形描绘了一位斗鸡眼的维多利亚时代女士正在啜饮果汁,以幽默的方式呈现出一位自我主宰的女性形象。为拓展这一理念,设计师以镂空模板(Stencil)风格绘制了一系列不同族裔女性的插画,并搭配简短诙谐的短语。这些插画应用于菜单、包装、手提袋、明信片、贴纸以及一面大型手绘墙面之上。大部分印刷品采用 CMYK 四色胶版印刷工艺制作,手提袋则以丝网印刷完成。

荣誉认可

关于A' Design Award 银奖

Dona Vitamina 品牌形象设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Dona Vitamina 品牌形象设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Dona Vitamina 品牌形象设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
尺寸与包装: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
标签: Branding, Logotype, Package, label, illustration
生产技术: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
设计挑战: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
研究: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
灵感: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
项目周期: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
操作流程: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
专利: Laika
团队成员: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
图片版权: Photo by: Madelaine Seagram and Laika