设计师 Updesign 的作品 OCT Happy Hour 导视系统荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2022

OCT Happy Hour 导视系统

设计师： Updesign

客户: OCT Group

平面类别A' Design Award 银奖获奖者

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验证 #130825 的获奖状态

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设计作品

关于 OCT Happy Hour 导视系统

导视系统方案提炼建筑设计语言，结合现代主义建筑鼻祖勒•柯布西耶的设计风格：真实地表现结构与材料，以夸张粗重的混凝土构件、暴露不加修饰的结构和设施为形式特征。而在细节上，则通过厚重表面下，形成的阴影与立体关系，传递简洁有力的信息表现。

荣誉认可

关于A' Design Award 银奖

OCT Happy Hour 导视系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计OCT Happy Hour 导视系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。OCT Happy Hour 导视系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
尺寸与包装: Overall texture: concrete coating. 1700mmX200mmX680mm
标签: park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
生产技术: Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
设计挑战: The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
研究: It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
灵感: The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
项目周期: September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
操作流程: Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
团队成员: Zhang Yi（creative director）
Zhang Shuo（project manager）
图片版权: Updesign