Guangzhou Kemei Commodity Co., Ltd. 的作品 Auspicious Beast 图形图案

设计师 Guangzhou Kemei Commodity Co., Ltd. 的作品 Auspicious Beast 图形图案荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Auspicious Beast 图形图案

设计师： Guangzhou Kemei Commodity Co., Ltd.

客户: Guangzhou Kemei Commodity Co., Ltd.

平面类别A' Design Award 铜奖获奖者

10,600

已验证的获奖者

验证 #128175 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Auspicious Beast 图形图案

《瑞兽》是一组为消费类产品创作的手绘图形图案系列。该系列呈现了中国传统文化中的四种瑞兽:鲤鱼、仙鹤、狮子与麒麟,分别寓意富贵、长寿、平安与吉祥。每一款图案都将传统纹样与现代元素相融合,取自中国传统绘画颜料的浓郁色彩塑造出每一个动物形象,并以墨色书写的遒劲书法与图案相配。该系列旨在重新唤起人们对中国传统文化的关注,并传递美好的祝愿。

荣誉认可

关于A' Design Award 铜奖

Auspicious Beast 图形图案是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Auspicious Beast 图形图案将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Auspicious Beast 图形图案出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
生产技术: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
设计挑战: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
研究: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
灵感: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
操作流程: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

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